As a rapidly growing gaming startup, there is a challenge in showcasing high capabilities to the market and potential employees. Despite a leading position, the digital presence hasn't effectively highlighted advantages or differentiated the brand from competitors, relying mainly on game-based graphics.
To address the challenge, we crafted a strategy with a clear brand manifesto centered on "It’s only fun if you’re winning." It highlights that true fun comes from victory, overcoming challenges, and achieving more. Brand principles focus on celebrating wins, enjoying the moment, and embracing achievements. The tone is determined, unapologetic, energetic, and joyful, effectively capturing the company's spirit and goals
Superplay's graphics bring the fun of winning to life. The lightning bolt logo bursts with energy, showing off the brand's lively spirit. Inspired by game success, animated titles bounce around, boosting the feeling of victory in every interaction. Game elements zip around energetically, adding to the movement and excitement.
The website integrates interactive elements that reflect the playful spirit of the brand. Through fun challenges, users are invited to explore and delve into the content, creating a dynamic and engaging experience. The bold and vibrant typography enhances this interaction, and the direct graphic language serves as a guiding force, smoothly leading users through the company's manifesto while navigating the site.
